Cinemax.com Mood Board

Cinemax came to us with only a logo and bumper when they tasked us with creating a new look and home for the upcoming relaunch of Cinemax. The selected approach took an aggressive stance – banding together the platform’s pulp, macho, in-your-face persona with its late-night sexier side and all of the the explosions and screams that happen in-between.
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