While the design firm 344's big "Hi!" is definitely surprising, the top nav hides the biggest surprise. Playful and fun, just roll over a swirl, watch it spin, and click to visit a page. The swirls jump and get in line to form a breadcrumb trail. The secret behind the fun is a randomized library of spinning swirls. On rollover, the selected swirl is swapped out for a random one from the library. The interaction is unexpected, fluid and surprisingly organic. You can't help but roll over them, over and over again.