We knew Maytag needed a site that put the focus on their products, rather than the Repairman. They completed an overhaul of their signature laundry line, and were rolling out newly-designed products with strong features. They invested heavily in engineering and parts and wanted to show them off. It was a return to the traditional strength of the Maytag brand. Here's what we sold in:
1. The products need to be front and center
2. Position them as tiered families for easy decision-making
3. Show off Maytag's pride by letting everyone look inside to see the parts that make them strong.
1. The products need to be front and center
2. Position them as tiered families for easy decision-making
3. Show off Maytag's pride by letting everyone look inside to see the parts that make them strong.
