We knew Maytag needed a site that put the focus on their products, rather than the Repairman. They completed an overhaul of their signature laundry line, and were rolling out newly-designed products with strong features. They invested heavily in engineering and parts and wanted to show them off. It was a return to the traditional strength of the Maytag brand. Here's what we sold in:

1. The products need to be front and center

2. Position them as tiered families for easy decision-making
3. Show off Maytag's pride by letting everyone look inside to see the parts that make them strong.
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