Time Warner was investigating a new, content-rich approach to its popular portal. Working with the UX team we all felt like we were putting together an enormous puzzle. Once we defined and prioritized the matrix of content groups, blocks and widgets, we gave it a streamlined look. For content delineation we wanted to stay away from boxes for a change, and decided to put the focus on typography. In the end, TWC received a set of templates that's friendly, accessible and content-rich.